Keyword research is the foundation of an effective SEO campaign. We conduct detailed keyword research to identify effective keywords for your web site. This means that we review the categories in which you think your web site belongs, look at the highest ranking competitors in that category, and begin developing a list of keyword alternatives. After we have compiled an extensive list of possible keywords, we review them to determine which will offer the highest possibility of bringing relevant traffic to your web site. We identify the most effective keywords to use for on-page and off-page optimization.
On-page optimization is the process of optimization your web site code to bolster your search engine ranking. The keywords chosen in the keyword research phase are strategically used within your web pages. Search engines penalize overuse of keywords and repetitive keyword usage (among many other infractions). How search engines rank on-page factors changes frequently.
Another important element of a search engine optimization (SEO) campaign is an ongoing link popularity campaign. An online linking campaign consists of securing one-way and reciprocal links to your web site, submitting your site to various general and industry specific link directories, creating targeted articles and submitting them to article directories, and syndicating your content. The search engines have gradually evolved to filter spam SEO techniques, so we take great care to conduct your linking campaign in a natural manner to avoid being penalized by search engines.
Content and Media Development
Fresh, regularly updated, and well written topical content is pivotal to a successful search engine optimization campaign. The search engines seem to place more emphasis on sites that are updated regularly and grow naturally. Creating a business blog is one very effective way to create new material for your web site or link to your website if you don't wish to host the blog on your own site..
Web Site Analytics Analysis
If your site doesn't have any analytics - it should! Analytics gives you the ability to closely track your visitors and make informed web site management decisions. Take the guesswork out of optimization! If you don't have analytics installed, install Google Analytics - it's free! Yes, it has some limitations and if you can't live with those limitations there are plenty of other paid options available.
Start All Over!
That's right! Start all over. Search engine algorithms change, new competitors spring up, established competitors change tactics - all these factors will affect your rankings. It's very important to review your optimization monthly to ensure you remain competitive online. Now is no time to rest on your laurels.
Hire a Professional
You can do all these steps yourself if you're willing and able to invest time and money in the process. If you don't have time to wait for your learning curve, consider hiring a professional firm to handle your internet marketing. Please call 800-494-9142, email email@example.com, or fill out our contact form and we'll provide more information on our services and a free ranking report for your web site. There's nothing to lose and everything to gain!